منابع مشابه
Deal or No Deal? - Asessing the Daily Deal Shopper
We build upon previous work done in online shopping segmentation but follow a customer-revealed approach by using an explorative cluster analysis on a sample of 11,848 daily deal shoppers located in Switzerland. We identify six segments into which the daily deal shoppers can be categorized: recreational shoppers, mobile shoppers, traditionalists, bargain hunters, socializers, and convenience se...
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Online deal communities where members can submit deals offered by firms and where they share information on discounted products are currently enjoying great popularity. However, studies on drivers of deal popularity in these communities are still scarce. Although deal popularity may be attributed to a large extent to the discount price, an extensive investigation of why some deals are voted mor...
متن کاملRisky Choice and Type Uncertainty in ‘Deal or No Deal’
This paper uses data from the popular television game-show, "Deal or No Deal?", to analyse the way individuals make choices under risk. In a unique approach to the problem, I present a formal game-theoretical model of the show in which both the contestant and the banker are modelled as strategic players. I use standard techniques to form hypotheses of how rational expected utility-maximisers wo...
متن کاملDeal or No Deal? Evaluating Big Deals and Their Journals
This paper presents methods to develop metrics that compare Big Deal journal packages and the journals within those packages. Deal-level metrics guide selection of a Big Deal for termination. Journal-level metrics guide selection of individual subscriptions from journals previously provided by a terminated deal. The paper argues that while the proposed metrics provide helpful quantitative data ...
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ژورنال
عنوان ژورنال: Nature Medicine
سال: 1997
ISSN: 1078-8956,1546-170X
DOI: 10.1038/nm1197-1183c